Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

Entrepreneur Networking for Venture Capitlaists

On my last couple blogs I have really been trying to captivate why social media is important, not only in our daily lives, but also our business lives as well. Another topic I want to discuss is how networking can help you achieve more success.  You know by now that networking and staying connected is essential in …

Why Your Business Can No longer Live Without Mobile CRM

Following the recent economic recession businesses and business people alike have been looking for that extra edge that will keep customers and businesses connected.  These great connections will achieve valuable deals to help them thrive in the dwindling economy. Customer relationship software (CRM) has been seeing great growth following the recent recession because now businesses …

The Dodd-Frank Act – Implications on Private Equity

With Obama’s re-election, there comes the likely permanence of the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”). It is considered to be the most comprehensive financial regulatory reform measure since the Great Depression. While the Dodd-Frank act primarily focuses on attempting to address the issues viewed …

Demystifying the Private Equity and Venture Capital Industry for Entrepreneurs

There is no doubt that the private equity and venture capital industry has carved out a leading role at the heart of fostering economic development, job growth, and innovation.  Both private equity and venture capital are the lubricant of business formation and absolutely essential to any capitalist economic system. The …

Linking Mobile CRM to Boost Your CRM Strategy

We live in a fast-paced business world, where many of us are constantly on the go and want to stay connected at all times. Fortunately, recent technologies have opened the door to new CRM practices that leverage mobile platforms and greatly improve productivity while on the go for any customer-facing …

The Future of Cloud Services: PaaS

Remember the days when clouds were those puffy white things in the sky? Not anymore. In the 21st century, many see cloud as one huge monolithic wave sweeping through the IT world which businesses are going to need to understand. There are three distinct elements of cloud computing, IaaS, PaaS …

How Social Media is an Accelerator for Private Equity and Venture Capital Firms

A common consensus among some financial services (private equity and venture capital companies) professionals is that it is not necessary for their firms to become involved in social media. Maybe this was the case a few years ago; however, more and more Venture Capital and Private Equity companies are hopping …