Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

Is China Running Out of Money?

Most Chinese companies have reported profit declines. China Rongsheng Heave Industries, China Cosco, China Rare Earth, and Air China are just a few companies that have experienced extreme loss. Patrick Chocanec of of Tsingua University Beijing boldly noted that there “isn’t a single one [company] that is looking at an increase …

Three CRM Trends to Follow

Some of the major business world booms involve the cloud, social media, and on-the-go technologies. It is no surprise that the following trends are shaping the future of CRMs. Cloud: The origin of customer information that is the most important most likely exists outside company in conversation on social media …

LinkedIn to Outlook to EquityTouch

Want to save time during the work day? Who doesn’t?  Do you find yourself wasting time copying and pasting, or typing in people’s information to create contacts? Thanks to the LinkedIn grab tool, those days of manually typing in information are over. It instantly creates new Outlook contacts without copying, …

Is Investing in a Private Equity Firm the Best Option for Best Buy?

The question currently challenging Best Buy is whether or not staying public or going private would be in the company’s best interest. Richard Schulze, the founder of Best Buy, is the largest shareholder even though he recently resigned from the company’s board of directors. The Wall Street Journal recognizes Best …

Ready to Take On the Role of Sherlock Holmes? Pledge projects, not scams.

As discussed in our previous blog, one of the main fears that has surface from the latest provisions of the JOBs Act is potential fraud issues. We wanted to let you know that a few investor scams have already been discovered, such as Little Monster Productions’ Mythic: The Story of …

Raising the Bar for Business CRM Solutions

If you own or run a business, you know how important it is to manage the relationships you have with your business’s internal and external stakeholder groups, and to ensure that no relationships turn sour because you failed to manage them well. So, how exactly does one manage their business …

Debunking the Myths of CRM

There’s a lot of talk going around on whether or not CRMs really work for businesses and how to get the kind of results the “experts” say are possible.1 If you ask me, it’s really about how you look at CRMs: if you take the backseat approach and give in …

The Top 7 Benefits of CRM Software

Yes, it’s true; CRM software does indeed have the capability for any organization to move towards a more efficient way of defining the company-client relationship. Although the standard CRM definition includes better serving existing customers and developing services to recruit new customers, CRM is also a business practice that combines software solutions …