Technology

Superior Technology for Better Performance.

EquityTouch was designed from the ground up to deliver better performance than other CRM solutions in the alternative asset environment. Users get more tasks done faster with fewer distractions at a lower cost of ownership. The “secret sauce” is actually a combination of technologies:

SaaS (Software as a Service)
The EquityTouch application is a service running on Touch Ahead servers that respond to JavaScript calls from the user’s web browser. Back-end services are highly scalable — meaning that the number of service instances grows as workload increases — so application performance stays high.

AJAX (Asynchronous JavaScript and XML)
This allows services to manipulate the webpage without necessarily redrawing the whole page after each user action. It therefore offers tremendous speed advantages and also lets users personalize their web experience without affecting the underlying data. Finally, AJAX is based on XML (eXtensible Markup Language) so web services can communicate efficiently with EquityTouch’s database, Microsoft SQL Server 2008.

Microsoft SQL Server 2008
Features that make this an extremely fast and robust choice include XML-based free text searching. Unlike databases built to search structured data (i.e., predefined fields and records), Microsoft SQL Server 2008 also excels at searching unstructured data — like the kind typically found in users’ emails, calendars, research reports and personal notes.

In combination, these core technologies offer benefits to both users and the organization:

• Very fast performance
• No maintenance and support to burden your IT staff
• Easily tailored to reflect your unique business operations, user preferences and best practices
• Subscription-based pricing, no upfront capital investment required, no investment required period
• No implementation delays
• Easy integration with other third-party web services (e.g., RSS, search engines, social media)
• Users retain ownership of their data and can customize and manipulate it their way
• Access Anywhere