Overcoming SaaS Adoption Barriers

A recent InformationWeek survey found that the percentage of companies using software as a service (SaaS) increased significantly from last year. This year, 60% of those surveyed said they were using a SaaS application, up 13 points from 47% in 2010. According to the article, this was “one of the biggest adoption increases we’ve seen for any technology category in such a short period.”

Why such a dramatic increase? Well for starters, SaaS allows small organizations to implement business applications that traditionally were expensive and only used at the enterprise level. Although SMBs have easier access to these applications, many still face some common barriers with adopting a SaaS solution.

Business Processes and Requirements

When implementing a solution, the organization as a whole needs to become accustomed to the application. Successful companies use SaaS as a tool to give them the information they need so they can be more effective.

When you implement an application, you cannot hold the preconception that people do not like change or that everyone has their own way of handling information. Let us be clear here, it is not about each person individually, it is about the team as a whole. It’s about the organization’s goals and achieving them, which in the end benefits each person.

Data Cleansing and Integration

Many organizations transitioning from one application to another, don’t realize migrating data can take time. The solution needs to prevent against data duplication and provide mechanisms for cleaning up existing data. If duplicate entries exist for a company or person, you should be able to merge them, removing the potential for overlap or mistakes.

Additionally, having additional built-in information sources (i.e. LinkedIn, RSS feeds, Twitter) makes it easier to see the big picture and mine leads. E-mail, Rolodex, and calendar systems like Outlook need to be integrated so that everyday valuable information is not lost and data duplication is not necessary.

For more tips on successful SaaS adoption, download our whitepaper “10 Steps for a Successful CRM Implementation.”

About Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

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