Making CRM Work for You

There are many reasons why you may be dissatisfied with your business’ on-premise CRM software. One of the common complaints is that the software requires companies’ in-house IT teams’ frequent and costly attention. The time and effort that your in-house IT team puts towards maintaining on-premise CRM solutions could be directed elsewhere to increase the productivity within your business. If this sounds all too familiar, you may consider opting for a SaaS (Software-as-a-Service) solution. You can learn more about the advantages of SaaS here.

Additionally, like many business owners, you may become frustrated by software that limits your ability to integrate key company contact information with other applications and devices. A trend in today’s CRM software market is Blackberry compatibility. When you’re on the go and need to update or access your contact information, it’s frustrating if you’re unable to do so.

It’s also important to make sure your CRM solution fits your needs. Many companies take a while to actually change their CRM software. People tend to fear unfamiliarity, especially when they do not feel they have time to learn the ins and outs of a new system. The solution to this is to have your software tailored to your business operations and needs. This way, you can still have features that you are accustomed to, and you can also add new features that would make doing business much easier for you.

About Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

View all posts by Cathie Briggette →