What’s next for CRM and Mobile Devices

Mobile devices are a driving force in the development of CRM SaaS systems, providing essential business functions despite being away from the office.

“ABI Research forecasts that 240 million enterprise business customers will use cloud computing services from their mobile devices by 2015 – the same year the enterprise mobile cloud computing market will reach $5.2 billion revenues. Mobile growth is attributed largely to expansion of more cloud IT services and more business customers using cellular devices,” according to The 7 Deadly Sins of SaaS CRM.1

The transition from the office to the field is essential in order to be a competitive service provider. But what exactly are the most important features of a Mobile CRM SaaS. Here is what everyone is saying about what it takes to be a stand out CRM provider for mobile devices and what it will clients can hope to gain from it.

With cloud capabilities allowing instant synchronization, the biggest complaint from users is not enough focus on developing and maintaining mobile software due to a divide of resources from IT developers focusing on both mobile and non-mobile devices.

First, users are requesting consistency, it is important to have between the office functions and mobile device. The typical user desires a streamlined system that offers the same capabilities no matter what type of device the client accesses the information. This access to customer information onsite will help propel deals to the next level. More specifically in an article on CRMsearch, Karen Schwartz explains specifically how clients are looking to benefit from Mobile CRM.

“It’s clear that companies value the potential of mobile CRM. According to the Yankee Group, the goal of nearly half of companies planning to implement mobile CRM is to increase the number of client touches, while 40% hope to improve communication and coordination among employees, and 25% want to improve innovation. The survey found that 56% of mobile CRM users are executives, 40% are salespeople, and 23% are field technicians.”2

Fortunately Equity Touch has done just that all the same features from your desktop accessible on mobile devices so that the application can be accessed from any web-enabled device. Equity Touch currently support iPhones, Blackberry, Android, Android tablets, iPad.

1 http://crmsearch.com/saas-crm-sins-6.php1
2 http://www.crmsearch.com/mobile-crm-productivity.php2

About Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

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