Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

Raising the Bar for Business CRM Solutions: Simple Customization

If you own or run a business, you know how important it is to manage the relationships you have with your business’s different stakeholder-groups (internal, external, etc.), and to ensure that no relationships turn sour because you failed to maintain them well. So, how exactly does one manage their business …

Touch Ahead Software Releases EquityTouch 2.15

Touch Ahead Software is at it again with its latest release of EquityTouch 2.6. This new and improved deal sourcing collaboration CRM has been updated to deliver the best results for managing your complex business relationships. Every day, people are interacting with one another in order to make sound business …

Getting to Know Touch Ahead: Nancy Keddy, CEO and Co-Founder

Eighteen years ago, if you had asked Nancy Keddy if she had plans to start her ownbusiness, chances are you couldn’t; you wouldn’t know where to find her, because she and her husband were on the road in their Subaru driving across the country. Though she was born and raised …

Getting to Know Touch Ahead: Soumya Chorappan, Senior Software Engineer

Soumya Chorappan began her interest in computer technology innocently enough, as a young girl in South India playing computer games while her older brothers were busy working. But what started out as just a hobby turned into a career. Today, Soumya is a Senior Software Engineer at Touch Ahead Software. …

The Deal Pipeline: Five Metrics for Maintaining Control of Your CRM

Customer Relationship Management software is a tool that can be used by many different professionals to track a variety of activity and productivity. Since we here at Touch Ahead cater mainly to venture capitalists and the private equity community, we’ve mentioned how these people lead busy lives and can sometimes …

Getting to Know Touch Ahead: Keith Mitchell, Software Architect

Keith Mitchell is a Software Architect. He’s worked at Touch Ahead Software for five years and has been living in Boston for over 20, where he has successfully raised a 21-year-old daughter. But Keith is much more than just another techie at a software company. Originally from Biloxi, Mississippi (down …

Deal Forecasting: Predicting Deal Sourcing Trends Using CRM

A few days ago, I was introduced to the idea of sales forecasting. It got me thinking about deals, and whether or not the same or similar concepts of sales forecasting would apply to deal sourcing and predicting future trends of deals – deal forecasting, so to speak. The article …

Deal Sourcing – Stay One Touch Ahead with CRMs

A recent report by the Private Equity Growth Capital Council stated that private equity firms in Massachusetts invested more than $6 billion in Mass-based companies in 2010, ranking number six in terms of deal value1. That money was invested in 57 companies – an average of $105+ million to each company. Now, I don’t …

Top things to look for when choosing a CRM

Private Equity and Venture Capital firms have a broad spectrum of needs and solutions when it comes to CRM’s. As mentioned in a previous post, a willing and prepared management team is a requirement. Additionally, it is important to examine cost, maintenance and functionality of the CRM before investing in …

Exit Planning Exchange – XPX Boston

Boston presents a breakfast meeting, “Owner’s Perspective: Lessons Learned from the Sale of My Business,” from 7:15 to 9 am at Babson College, Olin Hall. Needham Wellesley Room, Wellesley.

During this panel discussion, attendees will hear from four business owners, including our CEO Nancy Keddy, who have successfully exited their businesses. The cost is $50 for members, $70 for nonmembers. To register, visit the XPX Boston site.