Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

Successful CRM: Building Relationships with Early Stage Companies

by Emily Dyess Stickie notes covering desks and an abundance of unorganized spreadsheets are an outdated system of management for a multi-billion dollar industry. The question is, how exactly can you track early stage companies and build the relationship necessary to maintain potential business? “A recent Gartner Inc. research study …

Equity Touch CRM SaaS – Leading Way to Manage Client Relationships

Web based CRM SaaS is inarguably the way of the future. Optimized speed, high quality performance, access from many computers and locations simultaneously, reduction in IT costs and a competitive market leave no justification for other operations. “’The CRM market, in particular CRM on-demand, is still a very dynamic marketplace,’ …

Ways to Improve Deal Sourcing

by Michael Lupacchino David Teten, CEO of Navon Partners, released a study of how private equity and venture capital funds originate new investments. The study was published in the Winter 2010 issue of the Journal of Private Equity. Teten’s findings offer suggestions of how private equity and venture capital firms …

EquityTouch 2.1 Now Available

EquityTouch, the deal sourcing collaboration CRM, now includes support for Outlook® 2010, robust document management, and improved search results. Used by Private Equity and Venture Capital firms, EquityTouch’s latest release includes numerous system enhancements and plug-in improvements. The application is based on the “Touch” concept. A Touch is any interaction …

Touch Ahead Software Releases EquityTouch 2.0

Based on the “Touch” concept, EquityTouch is unlike traditional customer relationship management (CRM) software systems. With EquityTouch, Touches are any transaction or communication involved in daily business activities that include emails, events, phone calls, and meetings. These Touches are then organized in the application by company, contact, and Touch type …

Touch Ahead Software Releases Tradeshow Tool For Flagship Program

Touch Ahead Software, creators of EquityTouch, a deal sourcing and collaboration tool for private equity and venture capital firms, has added a new feature to their flagship product. EquityTouch now includes a Tradeshow Tool that allows users to easily upload information collected from tradeshows, expositions, and other large business gatherings …

Employee CRM Adoption

If you worry about employees’ reluctance to learn how to use the new CRM software your organization has just invested in, this post may help ease your mind. Since investing in CRM software requires a substantial amount of thought and careful consideration, you have the right to want everyone in …