Cathie Briggette

Cathie is responsible for planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. She also serves as the Marketing Director for NSK Inc., which she joined as an associate in 1997 and where she worked as a developer on multiple mission-critical projects — including several financial projects. Prior to Touch Ahead and NSK Inc, Cathie was the Marketing Manager for the US Software Division of Objects 9000, a German-based company. And before that she was the Marketing Director for Pelikan Pens.

Customer Service: How It’s Failing Your Business

During tough economic times customer loyalty can get rocky. Companies need to retain these customers by providing superb customer service and taking care of frustrated customers. Strong customer service is an important part in providing positive customer feedback as well as higher customer retention. Accurate knowledge and prompt service is imperative in customer service. Employees need to know all aspects …

Convincing Everyone in Your Organization to Embrace CRM

When properly implemented, Customer Relationship Management (CRM) software has the potential to drastically improve a company’s performance and efficiency. However, this can only occur if an organization’s employees fully embrace the CRM tools. This may seem a simple concept, but it is often considered to be the biggest obstacle in …

Venture Capitalist Divided by Gender: Metrics v. Vision

It is a difficult situation for entrepreneurs when approaching venture capitalists for funding. The ability to pitch a business idea to a venture capitalist can be daunting because the outcome generally can be determined by the validity of your business idea. At the 16th Annual Venture Capital Conference , discrepancies …

Box: Let’s Take A Closer Look

The cloud computing industry has gained quite a bit of traction within the past year alone, with many companies launching and existing companies going public. Some of the most well-known companies within the industry are Microsoft, Google, Amazon, Dropbox and Box. Out of the above mentioned companies there is one …

A Smarter Incubator: How Harvard based iLabs can provide the equation for success.

To allow anything to grow, sometimes all that is needed is space; In November of 2011, that was what Harvard Innovation Labs (iLabs) hoped to accomplish. The organizers of iLabs believed that giving space to a startup to work in, allowed them the time needed to “hatch and ultimately scale” …

Stuck on the Rough Draft? Rough Draft Ventures can help get your business going.

Boston-area students are by far the best and brightest; driven by their entrepreneurial ideals and passion for success. Last December Rough Draft Ventures, a Boston grown venture capital firm, set out on a mission to make small investments into startups led by Boston-area students as a way to help them …